MARKETING AND COMMUNICATIONS

Where consumers are concerned, environmentally preferable products and services need to be viewed less as solutions to engineering problems and more as steps to improve the quality of people's everyday lives. D&R's strength is in understanding the messages our clients care about and how to communicate those messages most effectively to the target audiences.

The essence of compelling messaging is an understanding of stakeholder needs. While energy efficiency looms large in the consciousness of many market actors, too few will take the necessary steps to offer more energy-efficient options to their customers without effective prompts. Business-to-business messaging must be tailored to appeal to business interests. D&R offers many years of experience in developing effective business messages, with a unique focus on converting often highly technical terminology into clear, concise, and persuasive language.

ENERGY STAR
Solar Decathlon
Black and Decker
Partnership for Advancing Technology in Housing (PATH)
Vermont Energy Investment Corp. (VEIC)
eMeter
One Change
Best Practices Series for Building America